Investing in digital marketing is a fundamental strategy for companies of all sizes and segments. With the increase in internet access and the increasingly frequent use of mobile devices, consumers are more present in the virtual environment than ever before.
This means that companies need to adapt to this reality and invest in digital marketing actions to reach these consumers and win new customers.
To give you an idea, Brazilian consumers are okx database to be among the most connected in the world, spending around nine hours online every day – according to information from Sebrae. The same study shows that around 87% of Brazilians use some type of social network, one of the most important forms of interaction and communication with the target audience.
Digital marketing offers a variety
Of channels and strategies for companies to promote their products and services. In this article, you will find some information that will show you the importance of investing in digital marketing.
Numbers that prove the importance of digital marketing
There are several numbers and studies that prove the importance of digital marketing for companies.
According to data released by IAB Brasil (Interactive Advertising Bureau), investments in digital advertising campaigns in Brazil reached R$14.7 billion in the first half of 2022, which represents a growth of 12% compared to the same period of the previous year.
Other data indicate that, in the period from
January to June 2022, the commerce sector was the one that invested the most in advertising, concentrating 68% of the budget, followed by services (24%), media (7%), electronics (7%) and finance (6%). In addition, some segments increased their budgets for digital campaigns during the first half of the year: beverages (76%), media (62%), food (50%), clothing (39%), electronics and IT (23%), beauty (20%), commerce (16%), tourism (14%) and services (8%).
It is clear that investing in digital marketing is not just a trend, but a necessity for companies, given its importance and impact on the market. It is important to highlight that to obtain good results, it is not necessary to make large investments, but rather to invest assertively, directing resources strategically and efficiently.
Benefits of digital marketing
One of the main benefits of investing in digital common mistakes when promoting a sofa store is the ability to accurately measure results. Using metrics such as the number of visitors, conversion rate, social media engagement and return on investment (ROI), companies can assess the performance of their campaigns and make adjustments to improve their results.
Additionally, digital marketing allows barbados businesses organization to reach a more targeted and personalized audience. Through audience segmentation tools, companies can target their campaigns to people with specific interests and behaviors, thus increasing the chances of conversion.
However, it is important to emphasize that investment in digital marketing must be made in a strategic and planned manner – and WSI B2U is ready to help you. Request a contact!