Email marketing is netherlands whatsapp number data a marketing tactic with the highest return on investment (ROI). Can something make it even more effective? ChatGPT creators say that it can. The new and impressive improvements in the artificial intelligence landscape allow marketers to reinvent their email marketing strategies.
Marketing experts have been using AI tools for over a decade. From HubSpot to Grammarly, AI has been making marketing easier and more complex at the same time. ChatGPT introduced new opportunities that marketers are racing to leverage.
Since AI tools are developing exponentially, failing to take advantage of them could easily put your business behind the competition. Let’s take a closer look at email marketing and ChatGPT.
What is ChatGPT?
ChatGPT is the next step in cost-effectiveness and accurate measurement the AI revolution. This chatbot is a sophisticated system that can produce a variety of content on many subjects.
The content ChatGPT provides comes from an immense amount of textual and visual data available online. It includes blog posts, articles, websites, eBooks, and more.
Released in November 2022 by OpenAI (an AI research company), ChatGPT can easily engage in written and even spoken dialogue with humans. This tool is drastically different from other chatbots since it learns from the human feedback model. This helps ChatGPT create natural language, identify mistakes, answer follow-up questions, and improve content relevancy.
How Marketers Use ChatGPT
As soon as ChatGPT appeared, lack data marketing experts saw it as an opportunity to improve their efforts without additional investments. Here are just a few ways marketers use ChatGPT for their current strategies.
When marketers need ideas for content, they don’t just look at customers’ pain points or check what the competition is writing about. They go online, practice social listening, and identify market trends.
With ChatGPT, marketers can source ideas from the internet without doing extensive market research. All they have to do is ask the chatbot. Of course, speaking to the chatbot is only a small part of content ideation. However, it can save marketers an impressive amount of time.