To achieve high open rates and CTR in newsletter campaigns , a comparable increase in email subscribers is needed. Have you ever opened a website or blog and you were directed to log in to your email first before opening the desired page ? Why is that? Let’s discuss it below!
What is Email Subscription?
Email subscription is an opportunity to withdraw newsletters from a website . Users are directed to fill out a subscription form on the website , then a confirmation email will be sent to each user’s email address. After all these processes are successful, users will start receiving automation emails . The automation email contains the latest news, information, and articles from a website that you have registered as a subscriber.
There are 3 Levels of Email Subscription
Lead Magnet
Lead Magnet is one of the marketing strategies for users to connect well with the company or called Customer italy email list 9 millions contact leads Management (CRM) . The marketing strategy used is like offering e-books , video tutorials, and the latest interesting news to each user’s email.
Subscription Form
Next, in the second stage, the subscription form, namely the user fills out a form from a website or blog that is interesting and suits their interests to subscribe. The form usually contains an email address, username, and password.
Confirmation Email
Confirmation email is an automation email sent to users to verify their consent to receive emails from a website . Email subscriptions are used by companies to connect with their users, so what are the benefits of using email subscriptions ?
Benefits of Using Email Subscribe
Email subscription has several benefits that can be felt directly by both parties, namely for the company and also for the users.
- For companies:
1. Increase user engagement
Another benefit that you can get through email subscription is building and maintaining good relations between users and companies. Users will always remember the company through the newsletters they receive in email.
2. Increase sales conversion
CTA)elements in newsletters sent to subscribed users, then users are directed to open and read the product page on the company’s website . This can make it easier for customers to make purchases if the product offered is interesting to its users.
- For users or users
1. Make it easier for users to find out the latest updates from the company. The company will send newsletters such as the latest updates starting from products, events, promotions, and others to users who have subscribed.
2. Get special information specifically what should a quality team of the content department for subscribed users. For example, users who are celebrating their birthday will be sent a promotional email related to the company’s products.
Get interesting tips and tricks about other email subscriptions on our blog . Want to start an email marketing campaign with us? Register yourself here .
How to Increase Email Subscribers
Increasing the number of email subscribers is an important goal in digital marketing efforts . Here are some ways you can consider to increase the number of email subscribers. You can follow the method below by adjusting your business type.
1. Create Quality Content
Interesting and relevant content will encourage visitors to subscribe to your emails. Make sure the content you offer is useful, informative, and relevant to your audience’s interests.
2. Offer Exclusive Content
Incentivize potential subscribers by offering exclusive content that only those who subscribe to your emails can access. This could be a guide, ebook, video tutorial, or special discount.
3. Use an Attractive Pop-up or CTA
Place a compelling pop-up or call-to-action (CTA) on your website. Make sure the design and text stand out so that it entices visitors to subscribe.
4. Improved Opt-In Form
Optimize your subscription form by asking for only the essential information (like email address) and making it easy for visitors to subscribe. Use an eye-catching and simple design.
5. Content Based Offers
Tailor your subscription offer to the content your visitors are viewing. For example, if your audience has read an article about digital marketing tips, offer a subscription to a newsletter about social media, SEO, copywriting , and other similar articles.
6. Use Landing Page
Create a landing page designed to entice people to subscribe. This page should clearly explain the benefits of subscribing and why they should do so. Want to create a landing page without coding? You can use our landing page qatar data and get free templates to A/B testing and landing page performance analysis for your business.
7. Optimize Social Media
Promote your email subscription opportunity on social media . Add a link to your subscription form on your social media profiles and post regularly about the benefits of subscribing.
8. Personalization and Segmentation
Use personalization and segmentation techniques to send more relevant content to potential customers. This can help increase their desire to subscribe.
9. Use Influencers
Partner with influencers or KOLs in your industry to promote your email subscriptions. Recommendations from people who have a large following can help build trust and interest in your audience.
10. Analysis and Optimization
Conduct regular data analysis to see which methods are most effective in increasing subscriptions. Then, optimize based on those findings.
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