Choose the right metrics and kpis
The metrics and key performance indicators (kpis) depend on your campaign goals. Here are some examples:
Website traffic: number of visitors, unique users, traffic sources.
Conversions: conversion rate, number of leads, cost per lead.
Profitability roi customer acquisition
cost (cac), customer lifetime value (ltv).
Engagement: ctr (click-through rate), open mom data and click rates in email campaigns, engagement rate in social networks.
3. Use analytics tools
Modern analytics tools help you track and analyze data easily. Here are some popular tools:
Google analytics: to track traffic, user behavior, and conversions on your site.
Google data studio for creating data
driven visualizations and reports.
Crm systems: for analyzing do you plan to attract clients in a specific city customer behavior and managing customer relationships.
Social analytics: tools for analyzing social media interactions, such as sprout social, hootsuite, or buffer.
Collect and analyze data
Once you have the tools consumer data installed, start collecting data. It is important to collect data on a regular basis to be able to track trends and changes. Use various reports and visualizations to understand how your campaigns are performing and which elements are working best.
Analyze the data you collect to identify
weaknesses and areas for improvement. For example:
If your conversion rate is low, analyze what might be wrong with your offer or landing page.
If your site traffic is growing but conversions remain stable,
Make changes and check results
Based on your data analysis, make the necessary changes to your marketing campaigns. This could be changes to content, ad targeting, improving the user experience, or conversion optimization. After making changes, be sure to track the results to ensure they are effective.