A sustainable trend in brand interaction with customers is the integrity and unity of all communications, what marketers call omnichannel. A visit to a website, an email, a push notification — each point of contact should become part of a single customer journey. This is what personalization is for.
Modern brands communicate
with customers, record the history of interactions and automate campaigns using many different solutions. This is how isolated areas of data appear, the integration of which requires expensive development. We will tell you how to combine all channels of communication with customers and collect a single customer experience from disparate messages on the REES46 platform.
What is a customer journey and how to design it
A personalized customer journey is the adaptation of all marketing messages to the unique needs, interests and preferences of each customer. McKinsey research shows that 71% expect an individual approach and laos phone number data personalized messages from brands.
Universal formulas no longer work. Modern brands offer each customer content and recommendations that meet their needs. And communicate with each client on their preferred channels at a convenient time. The challenge is to integrate many unrelated systems: email and SMS distribution services, personalization tools, push notification software.
And the simplest solution
is to connect to a cross-channel marketing automation platform like REES46. Sign up for a demo to learn how to combine different channels in your marketing messages.
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Brands that use personalization in marketing reap huge benefits, and here’s why:
• Lower barriers. Customers do not need to initiate communication with the brand, do research, search for the right product and guess where to click to order it.
• Trust and engagement. Offering customers only relevant content, you show that you understand the needs of customers and value their time.
• High conversion and revenue. This is a direct consequence of the two previous how long should an online text be benefits. Conversion and revenue rates increase naturally without launching additional marketing campaigns.
Before you can personalize the customer journey…
Before you can start developing and implementing a personalization strategy, two conditions must be met:
Reliable customer data. Most brands store this data in a CRM or on a special platform – Customer Data Platform.
Basic understanding of customer expectations and barriers. For this, you need customer powder data surveys and analytics tools that will give you an understanding of how customers interact with your brand. Special tools – reviews and NPS – will help you launch such surveys. And you can collect data on interactions with the site and newsletters through REES46 analytics tools.