Certain factors have been accumulating over several years, causing the great change that we are experiencing today in the communications scene. Do you want to know what they are? Take note!
Acceleration of digital technological innovation.
Penetration and massification of interactive platforms.
Acceleration in the development of mobile phones and digital applications.
Latent need for expression.
Continuous need for information.
Digitalization of the being
Explosion and expansion of creativity and co-creation.
Democratization of access.
Increase in purchasing power.
What does your brand reputation depend on?
Today, devastating digital reputation storms are occurring that were email data unimaginable 20 years ago. The margin of error allowed by consumers is increasingly smaller.
In case your product has a flaw or there
A is a detail that does not satisfy your users, they have a great tool to defend themselves: their smartphones ! Within minutes they will be posting comments on Social Networks and sharing their opinion about your business with thousands of people.
Brands have lost absolute control over what they communicate, now people are in control. That is why there are so many communication crises, there has been a change in the way of ensuring quality and determining the reputation of the brand.
Nowadays, it is no longer a question of obtaining certificates; the true certificatio usa data n of quality is in the results that Google provides and in the opinions that our consumers leave on their networks.
Unlike 15 years ago when blogs did not exist and one could only tell bad the term social media listening experiences to family or close friends, or at most send a note to the publisher, today people vent their anger on their social profiles and can destroy the prestige of a company in an instant.
New tools for your digital strategy
One of the great advantages of Marketing is its ability to adapt to changes. By following these tips you can easily optimize your actions to obtain better results in this context.