GA4 brings a number of improvements and advanced features over the previous version, offering website managers a more powerful and customizable data analysis tool .
In fact, one of the great innovations of GA4 is the ability to define more precise and personalized metrics based on specific needs. You can create events to track specific user actions on the website and define much more accurately what constitutes a conversion. This allows you to obtain a more detailed view of user behavior and the performance of the website or eCommerce.
Additionally, Google Analytics 4 offers greater flexibility in defining events and parameters directly from the GA4 interface without having to change the tracking code . It also allows you to set events as conversion or behavioral models.
Intuitive Reporting with Google Analytics 4
GA4 provides more accurate and precise reports to deeply understand the customer phone number library journey and the value of campaigns. You can create custom reports using your favorite metrics and dimensions and analyze data interactively through advanced analytics.
Another innovation in Google Analytics 4 is the ability to analyze data in real time . This allows you to monitor the performance of your website and make changes based on the information collected.
Additionally, GA4 allows you to create custom alerts to monitor specific metrics and receive notifications when they exceed a certain threshold. This feature allows you to always be informed about your site’s performance and react promptly to any issues.
Take advantage of Google Ads and Google BigQuer integration
use the power of telemarketing lists, email lists, and geofencing marketing to generate leads Google Analytics 4 integrates seamlessly with Google Ads , allowing you to create custom audiences based on user actions on your website. You can leverage the power of these audiences to improve your Google Ads advertising and optimize your marketing strategies.
Additionally, GA4 offers the ability to export data to Google BigQuery , an advanced data analysis platform. This integration is essential for those who need more complex analysis and for further integration with other data analysis tools.
Google Analytics 4 powered by AI
GA4 presents itself as a valuable ally in planning more effective marketing campaigns. Thanks to new insights that leverage artificial intelligence , it is possible to identify the latest trends , such as the increase in interest in a certain product. In addition, machine learning technology allows for predictions on various outcomes, such as abandonment rates and potential conversions and sales. This information is extremely valuable, as it allows marketers to promote the right products and reach specific audiences in a targeted manner.
Protect your data with maximum privacy and security
Data privacy has become increasingly important in recent years. For this reason, GA4 has introduced privacy control features to comply with current regulations, in particular the GDPR . At this time, there is no official position on the compliance of Google Analytics 4 with European regulations, as no European Data Protection Authority has yet expressed its opinion on the matter.
During the GA4 Summit , a two-day event that will bring together nationally and internationally renowned experts in the field of digital analytics and e-commerce, special attention will be paid to the issues of privacy and GDPR for companies. The goal will be to provide participants with tools and knowledge to effectively address the challenges related to data privacy protection and regulatory compliance.
How to Switch to Google Analytics 4
If you already have a Universal Analytics agent email list property, you can add a GA4 property in parallel without losing your historical data. This way, you can familiarize yourself with the new GA4 interface and features, while maintaining Universal Analytics until the transition period ends.