The world has rapidly mutated towards social, mobile and personalized immediacy, incorporating three new ways of doing Digital Marketing:
Add value. Today, it is not enough to offer what the consumer already knows; you must use your imagination to provide content and experiences that go beyond the traditional.
Be creative in 360º. Apply your creativity in all aspects: narrative, analogical, bisociative, mimetic and intuitive. Overcome the barrier that makes you see it as something focused on the graphic or the narrative, so that it becomes the bann advertising database er of the integral communication of your business.
Communicate the value proposition to trigger recommendations: Generate conversation and interaction that revolve around your actions.
Set goals
The context is more complex
A and dynamic, which pushes the company towards a more systemic management. What is the key to success? Planning with liquidity and flexibility, to be able to adapt quickly to the demands of consumers .
In other words, true effectiveness is not in the ability to plan, but in the ability of your brand to react in real time to solve problems, to deal with complaints and to adapt the product to new demands. The key is: reaction, reinvention and adaptation.
Try to plan in stages:
Short term : reach, engagement, acquisition, conversion, sales, loyalty and recommendation.
Medium term : online reputation, authority and satisfaction.
Long term : top of mind.
Once you’ve determined these, approach them through multiple channels. You need to be present across multiple platforms to enable consumers to help you build your brand’s reputation and increase its credibility.
Remember that what your brand says about itself constitutes 20% of credibility, while what others say about it constitutes 80% . That is why it is so important to connect closely with your fellow consumers.
Create your strategy based on these three fundamental pillars
Analysis plan: deep knowledge of the consumer based on the Big Data generated on the Web. Make an associa usa data tion and grouping of data, draw your own conclusions.
Omnichannel relationship plan: Once you understand consumer behavior across linkedIn connection revealer platforms, you need to consider which channels to post on, using which strategy, and how often. You need to be on all the channels where your potential customers are. Try to observe how your consumers behave – that’s what’s important.
Creative plan: plan communication and connection with your prospects under the logic of content co-creation. The objective is to inform, persuade and entertain, but you must also get consumers to create the online reputation content for your brand and generate the digital footprint.
The world has changed, society has changed, the consumer has changed, and what are you waiting for? If you want to know more about the recommendations that Andrés Silva Arancibia gave during the Webinar, check out his presentation.