When you meet someone who works in technology, your biggest question is how to appear on Google? Many people think it’s a complicated question, but in reality, it only takes a few steps to promote your business online. In this post, we’ll detail the main issues you need to consider to achieve good results organically (without paying anything).
Learn the criteria used by Google
First, it’s important to understand how Google determines which websites will be shown first. When someone performs a search, the algorithm kicks in and crawls billions of pages looking for the answer . If your website doesn’t appear in the results, it means it doesn’t yet understand one or more of the algorithm’s requirements. But don’t worry, that’s easy to resolve. Learn some reasons that may prevent your website from appearing on Google:
- This is a new website and the algorithm has not yet crawled the content;
- the website does not connect to other sites on the web;
- The website design makes it difficult for Google to crawl;
- the algorithm detects errors when trying to crawl your website.
When you ask someone for a recommendation, they tend to point out services or products that promote good experiences, right? Google follows the same principle: it seeks to provide the best results for each search , thereby asia mobile number list gaining our trust. Based on this premise, if you’re looking for answers on how to appear on Google, the first step is to make a good impression on the algorithm. This is so that it recommends your website to users. For this to happen, it’s essential to:
- offer high-quality content
- work perfectly on various screen sizes
- promote a secure experience with HTTPS
- register your business on Google My Business
5 steps on how to appear on Google
An essential tip for those looking to rank higher on Google is to pay attention to SEO . Depending on the size of your website and the amount of content you have, it’s worth seeking the advice of an SEO specialist. This professional can analyze your website’s entire structure and content, keyword usage, loading speed , and other requirements.
If you haven’t created a website for your business yet and don’t know where to start, you can use a tool like Website Builder, ideal for those without technical knowledge and who don’t want to invest a lot of money. In addition to being a user-friendly and easy-to-use platform, it takes into account SEO aspects, such as titles, descriptions, keywords, and other factors, which we’ll explain below.
1. Indicate which pages should not be crawled
It’s possible to indicate to Google internal pages that might not be interesting to show in search results, such as sensitive when we asked our influencers about information. This is a best practice to show the algorithm that your website has pages you wish were n’t found . A practical example is to point out internal search results pages; this shows that you value the user experience. After all, no one likes to search for something and not find it.
2. Name your website pages appropriately
Google’s robot, or Googlebot, crawls websites, and the idea is for it to have the same experience as anyone else. Therefore, when this robot analyzes your website and doesn’t find the information it’s looking for, it assumes that the user egypt data will also have difficulties and therefore doesn’t display your website in search results. To prevent this from happening, name the pages and sections of your website appropriately in a clear, objective, and precise manner. It’s even worth running tests to understand the user experience on your website and gather insights on what can be improved.
3. Create summaries of the page content
You may not have heard of snippets, meta tags, or descriptions, but you’re probably familiar with them in practice. When you search on Google, you’ll notice that the results always show a title, a link, and a description . This is essential for promoting a business on Google. Therefore, your website pages or content need a brief description, a kind of summary that describes exactly what that page contains. This makes it easier for the algorithm to identify a match between the person who asked the question and your website.