The easiest way to ensure quality content for your website is to write it yourself. But if you don’t have the skills or time to take on content marketing, you need to find other suitable writers to help you with your writing. So in this article, let’s look at how to select and test new collaborators who will add a hand to the work.
Initial selection of applicants
Whether your content marketing team includes internal colleagues or external professional writers or experts, all new members need to be vetted and the best ones selected to help your site. Not everyone is a born writer, and not everyone may understan vietnam whatsapp number data d what you do for your customers. In the case of using your internal collaborators, the selection will not be too complicated. You probably know them and know what to expect from them. So in this post, I’m going to focus mainly on choosing brand new authors that you’ve never worked with before.
From the beginning, you need to approach or get offers from suitable candidates, from which you will choose the most suitable authors who will help you with content marketing on the web. Hot candidates from this initial selection wi ext round. I reco boost your inbound strategy with the latest from content hub mmend making decisions based on the following:
Expertise
Does the applicant know your field? For some topics, it is not difficult to find many suitable candidates. But it may happen that there may be only a few expert authors in your field. An advantage for applicants is definitely having graduated from a school focused on journalism shopping data . Trained journalists are often able to study a given topic quickly, so journalism can partially represent a professional perspective.
Experiences
An important criterion for choosing suitable authors is their experience.
Have the authors send you already written articles on various topics . Especially want to see fresh creations. The ability to write well in many people improves relatively quickly. Read the supplied references carefully and make notes on each applicant. I also recommend checking the originality of the texts, for example through the Copyscape.com tool .