Try searching for key titles such as ‘blogger’ or ‘content creator’ and additionally, you can narrow it down further by selecting the relevant industry.
LinkedIn adds that sense of professionalism that Instagram may lack, so it instantly boosts your company profile. Just don’t forget to make it easy to discover your brand from your own LinkedIn page!
There are various tools to help you find influencers online, basing themselves your brand on factors such as the number of followers, posts, SEO and the topics on which the influencer focuses. You can try Buzzsumo or Followerwonk, or even a more specialized agency like Findyourinfluence.
If you want to get a better idea of the platforms before throwing yourself in with the professionals, these are some of the characteristics which you should consider when seeking influencers for your brand:
How to find influencers whose content image is in your brand
Let’s not get sidetracked by how many followers nepal whatsapp number data 5 million or how many deals with well-known brands an influencer has: if they don’t share values with your brand, the collaboration will come across as fake and consumers will notice.
You need to look at an influencer’s career, how they’ve developed marketing automation: how to use tools to scale your efforts over time, the causes they support and their outlook on life.
When an influencer doesn’t share
The vision of a brand which they associate for ao lists brands themselves with, the outcome often involves a loss of credibility for both parties.
By contrast, when there is a sharing of principles and values, the relationship is natural – people can see that. The promoted product should seem like something that the influencer would actually use or recommend.
“Usually it’s me who selects the brands because I like their products … I don’t say yes to everything, I accept work from brands whose products I genuinely like. I’m not going to showcase something which I myself wouldn’t wear.”