Those of you who read our blog regularly have probably already registered that we have been giving you content marketing information since the beginning of June . All the information we have published up to this point leads to one main goal, and that is higher confidence . Trust is a factor that you have to perceive whether you like it or not. Building it in relation to your visitors -> readers -> clients is the most difficult, but at the same time the most important function of content marketing.
People simply buy from someone they trust .
From the one they like and with whom they share their sympathies and point of view. And now, in the age of social media , personal emails , blogs , and the online environment, you have a great opportunity to show your supporters how much they can or can’t trust you.
The built-up trust in your personality (brand) is the primary fac south africa whatsapp number data tor that influences all other customer decisions. According to this article, 84% of those surveyed said that they would not become interested in a brand until the brand instilled a certain level of trust in them.
“…if you understand what trust means to your visitors and what they value as the most important factor, you can build content on your site that will help build their trust”
Interesting statistics about the trust factor in internet marketing
A nice article recently appeared on the activeinternetmarketing.com blog that mentions some interesting statistics. Let’s look at the numbers together. how to define a 360º digital marketing strategy What does it tell us about the trust factor?
84% of visitors won’t be interested in your product if you don’t earn their trust.
71% of visitors won’t trust your brand unless you offer them free information.
83% of trusted brands offer additional information for shopping data free (ebooks, trial versions, articles, etc.) throughout the purchase cycle.
82% of visitors check the information and credibility of sources and claims on the website.
62% of trusted brands support building trust through trials (trials, sample approaches, etc.).
What is trust and how should you foster it in the early stages of a “relationship”?
Trust in the context of content marketing can be seen as an elemental property of the relationship between your brand and your website visitors . Your goal should be to continually build trust . You should focus on both regular visitors who already trust you and new visitors who have visited you for the first time. Are you doing your best to appear as an authority in their eyes? Let’s explain what you should tell your visitors in the first few seconds.