Today, voice mailing is gaining more and more popularity in the field of marketing. But like any tool, voice mailing gives the desired effect if used correctly. We have been providing a voice mailing service since 2019 and during this time we have accumulated experience in using voice communication with clients in various fields. In this article, we will tell you how you can successfully use automated voice mailing in a car dealership.
How to use voice messaging
- Reduce costs for SMS messaging (voice messaging is almost 2 times cheaper than SMS)
- Inform customers about promotions, discounts, and operating hours
- Remind me of my appointment date
- Improve service (for example, remind by phone about the date of the next maintenance)
- Get a service quality rating
Task: An auto center located in Yekaterinburg moved to a new address. It was necessary to notify more than 2,000 clients about the move and offer to sign up for scheduled maintenance.
Solution : A voice clip was created and the IVR menu function was activated with the ability to transfer the call to the administrator.
- An SMS mailing on behalf of a car dealership with the same information would cost about 5,500 rubles.
Why a car dealership or car service can use voice messaging:
Solution: The Marketing Department collected a database of phones from test drive sign-up sheets and sorted them by different car models. After that, commercial offers with current discounts were compiled and the text was loaded into the system to create a voice mailing. A message with an offer for the model of interest was sent to each target audience.
- Calls sent = 935
- Listened = 604
- Average call listening percentage = 100%
- Mailing costs = 981.94 RUB.
- You can integrate sms services with the car dealership service program, then you can automateroutine calls with appointment reminders and collecting quality ratings.
We publish some real cases where voice messaging worked well in the automotive industry.
Challenge: A car service needs to remind customers about their maintenance appointments and measure customer satisfaction.
Solution: Create 2 types of voice messages:
- Reminders for each client about their appointment with the service with the ability to contact the salon administrator via the IVR menu.
An SMS mailing on behalf of a car dealership with the same information would cost about 2,400 rubles.
- After visiting the car service, we send a unleashing technology: exploring image generation with a request to evaluate the quality of service with the connected IVR menu. The client is asked to rate from 1 to 5. Clients who have given a rating below 5 are called back by the administrator and find out the reason.
Contact us if you need help or advice on fans data . We will help you set it up and advise you on how best to use this service in your business.