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your friends listen to you. No doubt your favorite boss listens too. Then why do brands think it’s okay to use their social channels to keep talking and pushing, ignoring customers’ needs, and (dare we say it)… their complaints and bad reviews?
That can’t happen if you want to be successful. The benefits of social listening go far beyond customer satisfaction.
A carefully-constructed social listening strategy can help boost your brand’s reputation, bring in more recommendations (word-of-mouth advertising), help identify new USPs and allow you to track competitor’s activity with ease.
Remember, 63% of customers will pay more to shop with the brands they’re loyal to while 78% are likely to engage with a personalized offer tailored to their interests.
What is social or audience listening?
Audience listening is the
mistake not taking seasonality into account in sales process of monitoring what people say on digital media channels (e.g. websites, news sites, or blogs) about your brand, your products, or your competitors. It helps you to understand your audience to create meaningful and sustainable long-term relationships.
One of the most effective ways to conduct audience listening is to monitor social media conversations. This is known as social listening and it’s specific to monitoring conversations and themes on social media platforms.
One of the most common and effective ways to conduct audience listening is to monitor conversations on social media channels. This is known as social listening.
What are the benefits of social listening?
There are many benefits egypt data to using audience listening in your marketing activities. It will help you to:
- Stay on top of developments in your market to strengthen industry knowledge – this is particularly important for B2B marketers
- Track what people are saying about your brand on social media and other online channels like websites, blogs, and news articles
- Monitor competitor mentions, updates, and announcements online
- Develop new ideas for your content, messaging, and campaigns
- Understand the needs and motivations of your audience and enhance customer service
- Adapt products, services, and propositions to suit existing and emerging customer needs
- Build a rapport with your audience and cultivate a meaningful and long-term relationship