Measuring CTOR saudi arabia whatsapp number data at different stages of your marketing campaign is integral to the cost-effectiveness and success of your tactics. CTOR can help you evaluate several parameters:
If recipients open your emails but don’t take action, you may need to reconsider your email design. Things to pay attention to include the quality of content, placement of buttons, clarity of CTAs, and offer relevancy.
Just one issue with the email design can turn a customer away. If they don’t understand the CTA or can’t digest the content, you can’t expect them to take action.
Proper email list segmentation is key to increasing your CTOR. If you are designing stellar offers for the wrong audience, you can’t expect them to take action. Before sending an email, you need to pay close attention to the recipients’ needs and requirements.
Email List Hygiene
If you are struggling to increase your CTOR, what marketing trends show us about how to generate valuable results
you should take a closer look at your email list hygiene. Marketers who have plenty of invalid or incorrect addresses on their list can’t get a clear picture of their campaign results.
For example, you send 100 emails. Ten of them have been opened. Only one recipient clicks the link. You may think that you have a 10% open rate.
Now imagine that 50 email addresses on the list are invalid. This means that only 50 emails reached the intended recipients. Accordingly, your open rate is 20%. That’s a significant difference.High open rates and low CTOR could mean that you managed to grab the person’s attention with the subject line but immediately lost it at the next step. The recipient opened the email, figured out that they don’t relate to it, and sent the message to the trash bin.
6 Tips to Improve Your CTOR
If your CTOR is low, lack data you need to reevaluate several aspects of your promotional campaigns, including email design and email list hygiene. Here are a few ways to do it.
Invalid addresses on your email recipient list can interfere with the integrity of your metrics. In addition, they can give you the wrong idea about the results of your email marketing efforts. By making sure that all of the addresses on the list are valid, you can ensure the correctness of your open and click-to-open rates.
You can either check your list manually or use an email verifier. Automating the email validation process can prevent a variety of problems, including a poor sender’s reputation.