Search engine optimization (SEO) italy whatsapp number data
remains one of the most essential and effective digital marketing channels.
SEO is the art of optimizing web pages, landing pages, and content to rank for relevant terms on search engine results pages (SERPs). A solid SEO strategy can help boost your brand’s visibility online and accelerate your growth.
But like any digital channel, the goalposts are always changing. The introduction of artificial intelligence (AI)-influenced algorithms like Google RankBrain and AI-powered search results like Google AI Overviews means that marketers must work harder to create content that cuts through the noise and offers value to consumers.
Interest in the search term ‘ChatGPT’ on Google is on the rise
According to Statista, maintain interest in your brand
search interest for the term ‘ChatGPT’ rose last year, peaking at 100 index points in June 2024.
While interest dwindled slightly at the end of the year, Google still sees a consistently healthy volume of search queries for ‘ChatGPT’. This trend indicates a significant shift towards AI platforms for SEO as people use platforms like ChatGPT to find answers to their questions in a way that’s more conversational.
Analysis from SEMrush reveals that currently 54% of ChatGPT queries are handled with SearchGPT switched off.
While most people engage with ChatGPT without using the engine’s built-in search function, the split is fairly even. These numbers suggest a shift towards people using generative AI platforms for search purposes, meaning that SEO marketers must broaden their approach to remain relevant.
Google is still the most popular search engine by a long way
Despite the rising prevalence of AI-influenced search, egypt data Google still claims the lion’s share of the search market. According to Statista, Google has a current market share of 89.74%, with Bing coming a not so close second at 4.04%.
The likes of Yahoo! China’s Baidu, Russia’s Yandex, and DuckDuckGo—a tool that pulls queries from multiple search engines—are also used as search engines, albeit by a lot less people!
A study from HubSpot shows that 50% of SEO professionals believe that social media search engines will improve search in the not so distant future.
The same study also reveals that 48% of SEO marketers expect that Google’s AI overviews will enhance future search traffic. 44% of respondents also state that pending algorithm shifts and generative AI platforms will also have a positive impact in search.