From all the data collected, it will be the mystery shopper agency’s turn to analyze the results through metrics and indicators . This is a very technical interpretation, based on the latest research on customer behavior.
From this, they will prepare a report with the aim of indicating to the contractor which improvement actions they can implement in the sales process. Often, they will also be able to draw up an action plan with the services they offer.
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After all this, it will be time to get down to work and take corrective measures, such as
employee training;
redesign of sales processes ;
carrying out reforms for a better customer experience;
offering positive and negative feedback to the entire team, etc.
How to apply mystery shopping in your company?
There are some important precautions brazil email list that your company must take in order for the strategy to be successful. Check it out!
Map your sales processes
The broader the overview provided to the mystery shopping agency, the better the final report will be. After all, they will be able to select the best metrics , better guide the person selected for the visit, make a more complete checklist, etc.
Don’t tell your salespeople that you’ve hired a mystery shopper
Even if you don’t know any details about when the mystery shopper will show up at your company, the mere fact that you create this expectation is enough to provoke artificial behavior in employees. So, the ideal is that as few people as possible know.
What is the main where is ftp server us ? ftp server is us for remote work with files benefit of mystery shopping?
With this methodology, you can standardize and optimize your sales processes through the perspective of a agb directory person who thinks and acts like your audience. So, it is not just a technical view from a sales auditor. This helps to bring more empathy to the salespeople’s approaches.