After all, as the name suggests, social networks are spaces for socializing. It is not a market where people enter with the aim of buying and analyzing offers. It is more complex than that and, to achieve results, companies need to adapt.
For this reason, we have prepared this post about social selling to answer your main questions on the subject.!
What is social selling?
Social selling, literally translated into Portuguese, means social sales. In other words, it is a process that generates sales from relationships with customers on social networks. This fosters interest in the products and services offered, in addition to building trust in the company.
To better understand, keep in mind
That social selling proposes a less aggressive hong kong email list approach, the so-called hard sell. For example, do you know those store salespeople who approach consumers to offer them a credit card? This is not the type of behavior that social selling adopts.
In fact, this process prefers to analyze which users have the company’s profile and fit the target audience. This way, it is possible to avoid wasting resources on people who would be unlikely to close a deal.
How does social selling work?
Did you understand aero leads the definition of social selling? You can learn more about it by finding out how this process works in practice. So, after the analysis that filters the customers, it is time to start prospecting on social media. Once again, this should happen gradually and respect each person’s pace.
For example, likes on what are the video marketing trends for 2022? posts, responses to comments, interaction in groups and offering valuable content. All of this must be aligned with each stage of the purchasing process, from attraction, awareness, consideration to the purchase decision.