An overview of the power and importance of the Marketing Tech Stack
The power of the marketing tech stack is a hot topic right now for very good reasons. The sheer number of vendors vying to gain access to your wallet as ‘must have’ marketing software is mind-blowing and knowing what you actually need is an important place to start. You can truly comprehend the scale of the market when you look at the visualization from Scott Brinker – a competitive Marketing Technology Landscape infographic. The infographic started in 2011 with just under 150 companies, and today you’ll see over 8,000 companies competing. Wow.
What’s confusing for many
Farketing departments is knowing what’s right for their company, what they truly need and when, how to integrate all of the different systems, and how best to navigate this massive landscape of SaaS software and tools at different stages in their company’s development. This article is intended to help you understand the landscape and what’s critical versus just nice to have.
Let’s start at the beginning and share some basics about the Marketing Technology Stack.
What is the Marketing Tech Stack?
A marketing technology stack (tech stack) is a collection of technologies marketers use to run and expand their marketing ventures. The main use of a tech stack is to ease complex business operations, automate whenever possible, gain deeper belgium telegram data insights into prospects and funnels, encourage smart spen and calculate the effect of marketing campaigns.ding,
Why the Marketing Tech
Your goal is to grow your business. Marketing technolog producing very long videos y gives you a significant competitive advantage.
Some of the key things that the Marketing T cz lists ch Stack helps you with:
Identifying prospects
Providing key insights into which prospects are more likely to be interested in your product
Helping you to reach and communicate more efficiently and effectively with your .