If a single day of deals like Cyber Monday or. Black Friday seems like a golden opportunity, how about five consecutive days with the best online promotions? That’s what Cyber Wow does , one of the most important online sales events in Peru. The first edition specific database by industry of the year has already taken place, but there are still two more that you can’t miss.
Cyber Wow is often attended by large companies offering bargain prices on clothing, footwear. Household appliances, mobile devices and many more items (even fast food is included in the package). Do you know the estimated dates and the brands that will be participating?
Find out all the news about Cyber Wow 2023 in this post. Stay one step ahead and get ready to buy cheaper!
What is Cyber Wow?
Cyber Wow is one of those events that seeks to promote the purchase of products and services online in. Peru, as does Cyber Days. It is an event organized by the Interactive Advertising Bureau. (IAB) Peru and is held at least three times a year.
Virtually any type of product is sold at Cyber Wow, from personal accessories to a huge refrigerator. However, orders and payment are taken online.
The event usually lasts five days and the first edition was held between April 17 and 21. All companies participating in the commercial program must have their e-commerce and register on the Cyber Wow website.
The CyberWow website contains promotional banners owned by advertisers that redirect users to the respective companies’ websites.
A brief historical review of Cyber Wow
Unlike Cyber Monday or Black Friday, Cyber Wow is a relatively new event and has a 100% Peruvian stamp.
Its first edition was launched in 2018 with the aim of promoting online shopping. IAB Peru’s proposal was not entirely far-fetched: many companies welcomed it and joined the event.
The commercial program was well received and the online purchasing pattern has been growing with each edition. In 2019 alone, one year after it was created. It is estimated that more than 817 thousand users participated, of which 92% were new, that is, they had not purchased in the first edition.
The result? More than 220 million soles in sales. This figure has not been static; each edition marks record figures, such as the one in. April of last year, when sales volume was 520 million soles.
However, at the beginning each edition did not last five days but three.
Advantages of participating as an e-commerce in Cyber Wow
If you have an online store and want to join the Cyber Wow initiative, it will undoubtedly be a great decision. This event is not only open to large stores, what are the best whatsapp business api providers? but also opens space for those small entrepreneurs looking to increase their sales. Here are some of its advantages:
#1 Higher sales volume
Being an event already known by the majority of the Peruvian population, Cyber Wow enjoys prestige and popularity. Every time a new edition is launched, many media outlets report on it, so the reach is guaranteed.
In this sense, any business with an online presence that joins Cyber Wow will see a considerable increase in its sales. Of course, everything will depend on the types of discounts applied and the demand for the products.
#2 Increase reputation
A new artist becomes more famous and popular when he or she receives a nomination for a Grammy or any other industry award. Something similar happens in e-commerce. When a Peruvian business joins Cyber Wow, it improves its reputation and credibility.
When the event is over, many customers will still remember that the “XXXX” business is part of Cyber Wow and is characterized by being transparent, serious and responsible.
#3 Database growth
When purchasing from a website, users are usually required to provide certain information, such as a phone number and email address. This is a huge advantage for e-commerce sites that frequently design marketing strategies.
By having higher sales during Cyber Wow, virtual stores can then take advantage of this database to carry out email marketing campaigns and try to establish long-lasting relationships.
#4 Getting rid of old stock of products
If a business has had merchandise that job data has not been sold for a long time, it can use the Cyber Wow showcase to get out of it and renew its inventory.
When is the next edition of Cyber Wow 2023?
The first edition of Cyber Wow took place from Monday, April 17 to Friday, April 21 and was attended by more than 140 businesses.
If you didn’t have time to buy this edition, you can prepare for the next one, which will take place between July 3 and 7.