For many HubSpot customers, it is difficult to distinguish between subscribers, leads, marketing qualified leads and sometimes lifecycle stages sales qualified leads. Most of them spontaneously have the following questions in mind:
- What is a subscriber?
- What is lifecycle stages a lead?
- What is a Marketing Qualified Lead?
- What is the difference between these three?
- And how and when does a Marketing Qualified Lead become a Sales Qualified Lead?
Since this often leads to problems switzerland whatsapp data right from the start and lifecycle stages there are no general answers to these questions, many people put the topic aside from the outset.
The question of how MQLs and SQLs constantly improve your strategy are defined and when the two phases change is also interpreted differently. Some say that an MQL was qualified by marketing and then passed on to sales. Others say that an MQL is qualified to be lifecycle stages used by marketing and is only routed to sales when the lifecycle phase is changed to SQL. This can quickly lead to unproductive discussions and confusion.
For this reason, we. I therefor simply leave gambler data out the word Qualified , as in our experience it does not help and often leads to the problems mentioned above.
How to simplify the lifecycle phases in HubSpot
Our proven best practice is therefore the following lifecycle stages division of lifecycle phases in HubSpot. In particular, the distinction between marketing and sales is simple and clearly understandable: