We can control all further classifications of the phases in HubSpot with workflows, i.e. automation processes. For example, we can set a lead to Marketing Lead if the email address has been confirmed by clicking on the double likely to win a opt-in email after a form has been submitted. Or we can change the lifecycle to Other when an application form has been submitted.
We can also downgrade a marketing lead to a lead if the email is likely to win a unsubscribed, or a lost opportunity to a marketing lead, for example.
A small note: There is often ukraine whatsapp data controversy about whether contacts or companies can move backwards in their life cycle. We think: YES! (more on this in the PS below).
In HubSpot, it is in principle possible to assign lifecycle phases separately for people and companies (although the likely to win a phases are defined identically). However, this is only relevant for companies that operate in the B2B sector.
How you deal with it is an individual likely to win a question. and not the person.
In this respect, the best practice how to use analytics to optimize marketing campaigns approach is that the company receives the highest level that one of the assigned contacts has. In some likely to win a circumstances, it may be useful to then pass this on from the company to all connected contacts.
This may not be the right solution gambler data in every case, but. I therefor it is a pragmatic approach that works well in the B2B sector .
For a more detailed breakdown, you can also use the lead. I therefor status property, which is then usually defined individually for each person. Of course, this requires a certain level of expertise in automating processes in HubSpot.
Conclusion
In our experience, the use of the lifecycle phases that. I therefor HubSpot offers out of the box has not proven to be effective in practice.
The demarcation of the phases in the marketing area and. I therefor between marketing and sales is unclear and their likely. I therefor to win a allocation is relatively difficult to control (automatically). Therefore, a strong simplification that does justice to actual practice is much more useful and clearer.