In 1962, Robert Nealey, one of the world’s leading experts in the game of checkers, faced a challenge never seen before: a game against a computer, the IBM 7094. Few expected the final result: that archaic computer was able to defeat the great champion of a game that involves putting a strategy into practice. It was from that event and its outcome that Arthur Samuel, an IBM employee, coined the term “machine learning.” With it, he referred to the use of data and algorithms by machines to replicate the way in which humans learn. Today, machine learning in marketing is one of the most cutting-edge strategies, but with certain adjustments.
More than 60 years have
Passed and in this time there has been an unimaginable leap in technology. Machine learning is today a fundamental branch of artificial intelligence and its ability to learn patterns and make decisions offers it a unique capacity for improvement in marketing strategies.
At a time when users are emitting a huge amount of data linked to their digital behavior, machine learning is a unique ally for delving deeper into the behavior of potential consumers and establishing personalized campaigns based on the needs of each one of th brazil telegram data em.
What are the keys to the relationship
Not long ago we pointed out that automation, personalization and artificial intelligence were emerging as the main concepts in the changes in in addition to the various possibilities online advertising and also in content marketing and SEO in 2024. Each of them has an essential component in machine learning to optimize the processes to which cz lists they are linked within the sector.
Because the use of machine learning technologies allows data to be processed, providing solutions in an agile and automated way .