Create a comparison table of your competitors to visualize their strengths and weaknesses. This will help you develop a more advantageous offer.
2. Creating a unique value proposition (uvp)
The scp is what makes your product unique and valuable to the customer. It should be clear, concise, and focused on benefits.
Tips for creating a ucp:
Identify the key problem that the product solves
Describe the advantages of your product compared to your competitors.
Example of ucp: “Our indonesia phone number list application saves up to 30% of time on task management due to process automation.”
Interesting fact:
70% of users choose a product not because of its functionality, but because of how clearly it solves their specific problems.
3. Product positioning
Positioning is the definition of how your product is perceived in the marketplace in relation to your competitors. It is the basis for all marketing and advertising materials.
Positioning stages:
Determine what category of customers will be interested in your product.
Compare the benefits of your product with
Create a message that highlights your strengths.
Product marketing
How to how to create quality visual content a step-by step guide develop a product marketing strategy
1. Defining goals
A product marketing strategy starts with setting measurable goals. For example:
Sales increase by 20% per quarter.
Increased brand awareness by 30%.
Attracting 1000 new clients
Use the smart methodology to set goals:
Specific
Measurable
Attainable
Relevant
Time-bound
Practical example:
If you’re launching a consumer data new mobile app, your goal might be to get 5,000 installs in the first month with a 60% user retention rate.
Developing a content strategy
Content is key in product marketing. Focus on creating content that explains how your product solves customer problems.
Examples of content formats:
Articles and blogs: tell about the benefits of the product and how to use it.
Videos and webinars. Show the product in action, demonstrate its functions.
Cases. Real stories of clients’ results increase trust.
Guides and checklists. Give your clients useful tools to solve their problems.