Marketing 5.0 is already a reality in our daily lives. It is based on essential pillars not only for the buying and selling relationship between brands and their consumers, but also for the relationship between people and brands on an emotional level. And, to meet the desires and needs of customers, increase awareness and become the brand that is close to the consumer’s heart, this type of strategy ensures that professionals in this segment combine the speed and convenience of the digital interface with people-centric marketing.
This concept revolves around three
Interrelated applications: america phone number list marketing, contextual marketing, and augmented marketing. In this article, we will focus on augmented marketing, which is the use of technology to improve the productivity of marketing professionals with technological tools that imitate humans, such as chatbots and virtual assistants.
This point refers to how we can improve relationships between humans by taking advantage of technology . The adoption of these digital tools comes to improve relationships between people, provide detailed information, provide new channels of contact and care to connect people.
Without a doubt, with the volume of steps
Actions in today’s digital marketing , technology becomes indispensable to make it possible to execute each step with the information security quality. Not to mention the capacity it offers for scalable growth of results and marketing management.
Augmented marketing occurs at the sales funnel stage, which captures leads through the delivery of rich materials or conversations that advance through chatbots, for example. These leads are nurtured with educational content by the sales force, customer success department, and customer service until they are mature and continue to the bottom of the funnel. In the final stages, the consumer already has enough confidence to close a deal with a brand.
Among the most classic examples are chatbots
Capable of interacting with a company’s australia database directory through natural language. We can also consider:
- Virtual assistants;
- The set of features included in the Internet of Things (IoT) concept and more.
It is important to highlight that the use of these resources aims to improve the relationship between the company and the people who interact with it, especially its customers. Through the ideal use of technology, it is possible to increase the quality, speed and efficiency of communication between the company and consumers.