Much as possible all the functions that web analytics offers you. Have you already put UTM parameters into practice? It is they who will take care of detailed information that will expand your field of vision in the area of evaluating marketing results – you will have an overview of where exactly the visitor came to your website.
By hand, or do you prefer using tools?
Visits, conversions, bounce rates and more. Evalua singapore whatsapp number data te traffic sources more effectively than ever before. Quite a bit is enough. Add UTM parameters to the URL address – text strings that carry such information that analytical tools (e.g. Google Analytics) will further process.
UTM parameters are not complicated. You can manually “type” them in behind the URL. If you don’t dare to do f you use Google Ads or Sklik, you don’t even have to worry about anything, automatic tagging is set by default, you can find out more in the help of the respective platforms here (Google) and here (List).
When UTM parameters are to be part of the URL you are creating, there are certain rules to follow. Let’s take a look at the basic parameters that your written or generated line can contain:
utm_source – it is clear from the translation that it will be a source, specifically the name of the website from which the link leads. Find out if the visitor to your site ca how does it work? me from, for example, Facebook or another source.
utm_medium – thanks to this part, you will immediately know from which medium the visitor came. For example, if you are doing email distribution, enter “email” here.
utm_campaign – here you target directly the campaig loan data n that brought you the visitor (for example, a specific post on a social network or a newsletter).
4 points that a URL can contain
utm_content – takes you more in depth, for example to the subject of the email.
utm_term – suitable, for example, for tracking keywords of specific campaigns.
We would like to add a few more tips for writing URLs with UTM parameters . It is important that you pay attention to upper and lower case letters, as well as clear terminology. Be consistent in creating UTM parameters so that Google Analytics can evaluate them correctly. Maintain the naming convention each time you fill in the campaign name. It would be very difficult for you to follow the traffic trend if you choose “newsletter” as the name of the campaign once and e.g. “mailer”. Establish a clear rule that you feel free to write on a piece of paper and stick it on your bulletin board.