This means that if we want to snag more snippets and help searchers using digital assistants, we need to create long-tail, to track and optimize.
Format your snippets to match the content.
When it finally comes time to optimize! one of the best ways to get your content into the ears of the searcher is through proper snippet formatting! which is a lesson we can learn from Google.
Taking our TF-IDF-weighted terms, we philippines number data found that the words “best” and “how to” brought in the most list snippets of the group. We certainly don’t have to think too much about why Google decided they benefit from list formatting – it provides a quick comparative snapshot or an easy step-by-step guide.
From this, we might be tempted
A to format all of our “best” and “how to” keyword content into lists. But! as you can see in the chart above! paragraphs and tables are still showing up here! and we can ignore them and leave the snippets in the table. If we have time, we’ll explore which keywords those formats are best suited for and why.
Get tracking.
You may be the Wonder Woman of meta descriptions, but if you’re not optimizing for the right types of snippets, your content will have a effective b2b marketing strategies hard time getting heard. Creating a list of voice search-friendly keywords to track is the first step to narrowing down those snippets.
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The author’s views are entirely his own (excluding the unexpected episode of hypnosis) and may not always reflect the views of Moz.
If you’re a large site competing
A to rank for popular head terms, where’s china data the best place to focus your content strategy? According to a hypothesis from the good folks at Distilled, the answer may lie entirely in the intent of the satisfied searcher.
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