Is mainly focused on web positioning. With Google Search you can manage your presence in the Google index, carry out an analysis of internal and external links, detect problems on your website, etc.
Google Adwords also allows you to carry out three types of remarketing: Display, Search and YouTube. A combination of these three types of remarketing can bring a very good impact to your company. With this type of strategy you will be able to give your audience the personalization they are looking for, you will expand your reach, you will get people to remember your brand and you will obtain an increase in conversions.
7.2. Facebook Ads
This type of advertising will allow you to have high levels of segmentation, measure results, interact with users, etc. Our advice for Facebook Ads is to carry out retargeting campaigns. Since you will be able to recover shareholder database abandoned carts (purchases that have not been completed), which is one of the biggest problems in e-commerce. You should also install the conversion pixel. Which is a tool that will let you know if your ads generate conversions and will allow you to know the behavior of your users and track them. The latter is very useful for measuring ROI.
7.3. LinkedIn Campaigns
If you are a company with a B2B model , LinkedIn is the ideal place to start your strategy. This platform has numerous formats that allow you to carry out your strategies, highlighting the postal service, the centers for disease Native Videos (which have the best completion rates), dynamic ads (ideal for launching more direct and visual messages) and Lead Generation (the best for getting quality leads).
7.3. Instagram for e-commerce
Did you know that 80% of users are influenced by Instagram to alb directory buy a product or service? This leads many companies to use the app as if it were a virtual store. To make your Instagram as useful as possible, we recommend that you show your products or services in action, use hashtags, run contests and promotions through the app, and share, if available, photos of your products taken by your followers.