Despite changes in styles and silhouettes, as well as other product design trends, at its core, the fashion apparel and luxury goods industry remains virtually the same. It is an industry bas on a simple and straightforward creative process: designing and selling clothing and accessories that appeal to the end user.
But what has chang dramatically is how fashion brands connect with that consumer. For many companies, attracting customers has been a struggle due to the global pandemic.
Deploying an omnichannel retail approach
In “digital convergence” has been evolving the way merchants, brands and consumers interact. But the pandemic has accelerat this transformation, as online sales soar last spring and have continu to grow azerbaijan phone number library well during the recent holiday shopping season. The National Retail F eration said it was the best in five years, with a year-on-year growth rate of 8.3%.
The retail landscape transform by the current demands of e-commerce and the closure of thousands of stores presents a lot of problems for many brands, especially luxury brands, which differentiate themselves by offering a high level of service to their customers. This new retail landscape is defin by a new customer journey that can start anywhere; online, on social m ia, on an app via a mobile device or in a physical store.
There’s the conundrum:
How do you, as a brand, engage with your customers 42 best instagram tools complete list across all these touchpoints? How do you meet the requirements of the “new luxury shopper”? What tools and strategies do you ne to consider investing in?
From our perspective as the leading global cloud communications platform that enables businesses to build connect customer experiences at all stages of the customer journey and enable fulfillment at gambler data scale, there are three approaches fashion brands and merchants may want to consider. First, you must unlock and understand the mindset of the new luxury shopper. Then, you must align every touchpoint in this revis omnichannel environment. Finally, you must create an exclusive and personaliz digital shopping experience.