In today’s article, we will look at various programs that will help you in content marketing to create texts, plan and organize activities, as well as evaluate the results of your efforts.
I already point out in the introduction that there is an abundance of tools that can make it easier for you to create content. Therefore, I will focus only on software that will help you with writing texts and organizing the entire content creation process. I will not go into the mention of programs that will help you create webinars, edit videos, manage social media, create presentations, record podcasts, create infographics for reviews of publishing platforms and other specialized helpers. Video, audio, communication on social networks and other forms of media certainly belong to the modern communication mix and content marketing, but we will leave those for another article.
How to write text effectively?
In this section, we will look at several useful programs that you can use when writing texts. We have already written about concentration on our blog. For example, these two programs will help you maintain your concentration:
DarkRoom – A simple program for Windows that is available for free and will remove all distractions from your screen when you turn it on. So you can focus only on writing.
WriteRoom – A very nice tool for Mac owners , similar in functionality to DarkRoom. It costs a few dollars and can increase your efficiency and speed of writing.
More classic alternatives for writing text that offer better formatting options are the notorious Microsoft Word , a great text editor that is especially useful when preparing longer documents. You can also use its free sibling OpenOffice , which is a suite of office applica saudi arabia whatsapp number data tions that you can download to your computer for free .
Example from OpenOffice
However, a tool that you may not all know, although it offers great possibilities, is Google Drive , the successor of the original Google Docs, which also hides office applica magento will depend on your level tions. It was created by Google and the application can be used for free . It offers a cloud-based document storage solution, i.e. storing files on a virtual disk. Thanks to it, all your colleagues have access to the files and you can edit the documents together. Cooperation is important in content marketing, so I recommend you to try Google D uk data rive, it might work for you.
Planning, organizing and measuring
In the second part, I will show you several specialized but also complex programs that are used by companies and Internet projects for the effective organization of content marketing. Some of them are available for free , for others their creators demand thousands of dollars per month.
Kapost – An amazing and comprehensive tool that will help you with the entire process of content marketing – not only with coming up with topics, publishing or editing text, but simply with everything. You will start with the creation of your own content strategy , the creation of personas and other initial preparations. The system will provide you with a clear organization of content creation. Each piece of content is planned, responsibility is assigned to it, and in the Kapost system you also create the content directly. To make matters worse, the software also helps you with the distribution of the created content and can analyze the results and the fulfillment of the goals you have set in the system. What kind of hook does this system have? It costs several thousand dollars a month.