Your Content Marketing strategy should start to be based less on keywords and more on generating relevant content for your target audience.
By analyzing the performance of your current posts and landing pages , you can determine which topics are of most interest to your target audience and thus generate more and better content that responds to them.
Linkbuilding: Quality, Not Quantity
As for the generation of external links ( linkbuilding ), today more than ever you should focus on fostering relationships with people and sites that are valuable in terms of the quality of their design and with content complementary to y phone number library ours, which will produce natural links as a result.
Avoid any type of automated practice and/or one connected to low-quality sites such as those carried out until very recently with directories, blog networks that operate with the same IP address, etc.
It is also advisable to audit your current backlinks and get rid of all those that may be harmful to your website. In this post , SEO expert Aleyda Solis has mentioned numerous tools that you should definitely try. Discover them!
Adapt to Mobile
As we mentioned earlier, the expansion of mobile devices will require you to adapt your website design and content. Incorporate responsive design (or adaptive web design) into your website so that it adapts to different screen sizes, browsers and operating systems.
On the other hand, it is important that you generate content that works as a response to the specific questions that users of these devices ask when performing their voice searches. Hummingbird will give greater priority to those sites that, instead of unrelated keywords, contain specific answers to the questions asked by
Google users, like a virtual conversation.
Do not copy or duplicate
Let’s put it bluntly: don’t even think about copying third-party content to use on your website or duplicating your own content . It may be the last thing you do before seeing your website succumb to the vicious cycle of Google rankings.
Socialize
The presence of your brand and website on social media, and the extent to which users share your c cnb directory ontent on them, will continue to help improve your SEO. Still not familiar with Social Media SEO ?
Focus on the quality of your content, encourage its dissemination on social globig’s weekly world wrap-up 12.11.2020 networks relevant to your target audience and especially on Google+ . Let’s get to work.