Allows you to show ads to users who have interacted with your content on facebook, instagram, linkedin and other social networks.
Retargeting
Benefits of retargeting
Increase conversions: engaging users who have already shown interest in your product increases the likelihood of a sale.
Efficient use of budget. You focus your efforts
Increased brand awareness: regular reminders through advertising strengthen associations with your brand.
Personalization south korea phone number list dynamic ads make customer interactions more targeted.
Retargeting
How to set up retargeting: a step-by-step guide
Step 1: install the pixel code on your website
To track users, you need to install a special code on your website (for example, facebook pixel or google ads remarketing tag).
Helpful tip:
Make sure your site is privacy compliant, including cookie notices.
Step 2: segment your audiences
Divide your audiences into aupervisor Supervisor groups based on their actions. For example, you can identify visitors who:
Viewed specific pages;
Added items to cart;
Spent a lot of time on the site but didn’t buy anything.
Step 3: create compelling ads
Ads should be relevant and visually appealing. State the key benefits of your offer and include a call to action (cta).
Example:
“Hurry to buy before the end of the week and get a 10% discount!
Step select platforms
Find out where your users crawler data spend most of their time – google, facebook, instagram or other channels.
Step 5. Analyze the results
Use analytics tools to measure the effectiveness of your campaigns. Track metrics such as ctr, conversions, and cost per lead.
Example of tools:
Google analytics
Facebook ads insights
Retargeting
Useful tips for effective retargeting
Limit the frequency of impressions. Avoid annoying users with excessive amounts of advertising.
Use limited offers. Create a sense of urgency by adding a timer or special discounts.
Experiment with formats. Try different types of ads: video, carousels, banners.
Analyze your audience.
Case 1: online clothing store
The company used dynamic retargeting to bring back users who left items in their shopping carts. The result was a 30% increase in conversions.