Automation, personalization and artificial intelligence . These concepts, which we have already seen when analyzing the keys to online advertising next year , also promise to be protagonists of content marketing and SEO in 2024, which are evolving at a rapid pace, keeping pace with dizzying technological innovations. Knowing, adapting to and implementing these changes in a positioning strategy is essential to achieve differentiation from the competition. Let’s see.
Artificial intelligence an ally of
Google has already announced that it will be giving a major boost to artificial intelligence in searches during its Christmas campaign. In an article published on its blog, it announced that during these holidays it would be launching new subcategories in its artificial intelligence platform Google SGE to adapt purchases to the needs of each user and offer personalized suggestions . At the moment, this is an option only available in the United States, although in Europe we are seeing some beta versions, but it anticipates where search and positioning processes will israel telegram data be heading next year.
There is no doubt that the
Implementation of artificial intelligence will be the great revolu the connection between buyer persona and customer journey tion in SEO in 2024. “Google SGE is going to change the way search results are currently displayed, blurring the distinction between organic and paid results that we have seen until now. This may cause SEO results to appear low cz lists er down, although there will surely be other organic actions that we can focus on to attract traffic among the results offered,” explains Laura Bermudez, SEO Consultant at Súmate. And not only that, she continues, “it is possible that it will also be a plus for the qualification of the traffic that reaches the website.”