[dropcaps]O[/dropcaps]ne of the fundamental aspects of working with social media is the organization of work. In a sea of heterogeneous content that travels in real time, it is good to make a list of projects in your head and have your feet firmly on the ground, building monitoring and planning mechanisms that allow you to evaluate the “actions taken” based on measurable objectives and KPIs . By “actions” I mean the planning of an initiative jointly on multiple social networks (or platforms) or the simple publication of content on the Facebook page.
Let’s look together at some tools
Block strategy” to optimize your work by improving the process. When drafting the editorial plan, it is important to build insights step by step, thus providing quality and continuity on sensitive topics of interest for different targets. To have a clear idea of the strategic direction taken, it is necessary to first define your interlocutors (macro-target: consumers, entrepreneurs, sales managers, savers, investors; micro target.
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. For example, from 5 potential targets we can obtain different content for each (videos, infographics, articles, news, more institutional news, aphorisms, images of events), planning releases and platforms of interest. Building content based on india email list strategy Creativity is important, but without planning, attention span decreases and with it, people’s involvement. Social media are tools, pieces of a larger mosaic made of channels with different and complementary functions, which can be used at the same time to implement the launch of a product or an initiative with the same logical continuum.
Promoting an event focused on your target
Writing a series of dedicated articles on your blog at the same time, building a dedicated e-book that explores the topics by inserting these articles and some additional content (interviews, guides) and promoting it on your social media by also inserting it on SlideShare, are all steps that are part of a macro project that can have a triple purpose: creating storytelling around the brand , creating targeted engagement offline and online , and consequently encouraging the increase in leads , i.e. generating contacts and requests that in many cases turn into economic conversions. From Storytelling to Lead Generation From the feedback form during the event to the personalized landing page with testimonials from your participants/success stories, there are many methods to create leads around a campaign.
If we then add an adv campaign on
The content created that offers added value to that user by explaining the product, then the two macro-objectives get even closer, transforming the narrative into qualified lead generation. Tools and solutions are not always superimposable, the two objectives are often difficult to correlate, which is why it is necessary to monitor and measure them. Being multitasking, that is, being organized in the midst of chaos Being 5 technologies to improve hospitality business promotion multitasking does not mean doing more things at the same time but simplifying and rationalizing, through a block diagram everything becomes simpler and more orderly.
To conclude it is essential to keep calm
Have a clear purpose and direction of our actions, in the midst of meetings, discussions, phone calls and emails; we could lose our minds in cmo email list a simple daily task. This post is the result of my continuous search for the lost order, in my experience I have found that the adoption of many tools brings confusion, better to test some and choose the most suitable for your needs (be careful, they can change!).