Email marketing is a subscriber base management strategy that focuses on informing, engaging, and retaining customers. Systematic Work with a Subscriber Base as the Key to Success.
The key goal in this case is not just night clubs and bars email list to initiate contact, but to build long-term mutually beneficial relationships with the audience.Systematic Work with a Subscriber Base as the Key to Success.
Email marketing is ideal for use in:
- E-commerce for promoting promotions and discounts.
- Content marketing for sending out useful materials.
- In educational projects for conducting email courses.
- In SaaS business to automate customer onboarding.
The main difference between email marketing and email outreach is that “classic” email newsletters are sent only to those users who have agreed to receive them.
This means that the contact base is formed through subscription forms, website registration or sales funnels.
Email marketing includes both informational real estate parsing: advantages and cases and promotional emails, which may contain:
- Beautifully designed HTML design.
- Banners, images, CTA buttons.
- Personalized offers and discounts.
- Useful content (checklists, guides, articles).
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Marketing emails are sent in bulk, in the hundreds and even thousands.
The frequency of sending depends on the chosen strategy:
- Promotional mailings – once a week or when launching promotions.
- Information letters – 1-2 times a month.
- Automatic chains (onboarding, reactivation) – according to a given scenario.
Such mailings are fully automated: mailing services allow you to set up sales funnels, trigger letters and personalized offers.
Key email marketing metrics clean email include open rate and click-through rate. This is because not only personalization is important here, but also the visual component: emails often contain banners, buttons, and other graphic content.
According to research, the average open rate for email newsletters is around 15-20%, and the click-through rate (CTR) is 1-5%. Graphic elements help increase engagement and click-through rates, improving the recipient’s perception of the letter and stimulating actions such as clicking on links or pressing buttons.
Key differences between email outreach and email marketing
Completo specialists have collected them all for you in one table:
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When to Use Outreach and When to Use Email Marketing
Outreach emails help you establish first contact with people or companies who are not yet familiar with your brand or product.
Accordingly, cold emailing should be use to achieve goals such as:
- Attracting new clients without an existing subscriber base.
- Establishing contacts with bloggers, journalists, potential partners.
- SEO optimization through link building.
- B2B sales and lead generation.
Important: Email outreach requires an individual approach to each recipient and careful adjustment of strategies to avoid ending up in spam and damage to your reputation.
Email marketing is aime at maintaining contact with existing clients and subscribers, as well as increasing audience engagement.
This is a working tool for:
- Maintaining relationships with already interested clients.
- Personalized offers for active users.
- Mailings to audience segments to increase loyalty and conversions.
- Retargeting and increasing sales through promotions and offers.
But how can you avoid “missing” the choice of tool and wasting resources?