Marketing Basics

Constantly testing and optimizing your ads is the key to success. Skipping this process is like sailing a boat with […]

There are many myths in the world of contextual advertising that can mislead novice advertisers. Let’s look at some of

To successfully participate in the auction and get the most out of your advertising budget, advertisers need to: Choose keywords

Contextual advertising has become an integral part of the marketing strategy of many companies. It allows achieving high accuracy in

When setting goals, use the smart (specific, measurable, achievable, relevant, time-bound) methodology. This will help you set specific, measurable, achievable,

Advertising, marketing, promotion Marketing strategy is the basis for successful promotion of any business. It helps to define the target

Create a content calendar to visualize your publishing plan and keep your team aligned. The content should be high-quality and

Developing partnerships: if a campaign has been successful, consider continuing the collaboration or creating new joint projects. Long-term partnerships can

Define key messages: identify the key messages you want to convey to your audience. These should be clear and consistent

Increased sales: if you want to increase sales, look for influencers who have high engagement and can influence their audience’s

Type of product or service  different strategies may be more effective for different types of offerings. For example, a b2b

Lead qualification . After collecting data, it is important to determine how well the collected leads match the criteria of