Have you ever invested in a digital marketing campaign and then wondered where all that money went when the results didn’t meet your expectations? You’re not alone.
Every marketer wants one thing from their campaign: concrete and measurable results. But things don’t always go according to plan. Sometimes you launch a campaign and the return on investment is a long time coming. It’s frustrating, isn’t it?
But now imagine that you only paid for campaigns that actually delivered results. That’s the principle of performance marketing.
If this topic interests you, read on and I will be happy to introduce this concept to you in more detail.
What is performance marketing?
Many marketing strategies force you to invest money before you see any results, leaving you with nothing but clenched fists and india phone number list hoping it works out.
But performance marketing turns this approach on its head. Your investment is directly tied to the results you achieve. It’s similar to going to a hairdresser and only paying them after you’re truly satisfied with their creation.
Although such a model would be ideal for many services (especially hairdressers), it is a reality in the field of performance marketing.
Within this strategy, you invest money only in specific and measurable results.
But what measurable results am I talking about? For example, the number of installed applications, ads viewed, clicks on websites, interactions to measure the effectiveness of your marketing on social networks, and even actual sales.
This information then helps marketers improve their tactics, such as adjusting keywords or experimenting with new ad formats.
At its core, performance marketing is a commitment to achieving growth and specific results.
Key performance marketing metrics
Getting started in performance marketing means diving into a world driven by numbers and results. But which numbers should you pay attention to?
Before you get overwhelmed by all the metrics, remember this simple rule: Not every metric is relevant to every campaign.
Your business has unique needs job data and goals, and it’s essential to align your chosen metrics with those goals so you can truly assess the effectiveness of your campaign.
Examples of important metrics:
- Ad Views: Or impressions, it tells you how many times your ad was shown to your target audience.
- Landing Page Views: This metric includes every click on a link in your ad that takes a user to your landing page. More page views often indicate interesting content in your ad or attractive offers.
- Demo downloads: For companies offering software or services, it is important to know how many potential customers have tried the demo.
- App Installs: If you have an app, this metric is key. It’s not just about how many people saw your app, but how many actually downloaded it.
- Social media interactions: Likes, shares, comments. Social interactions increase your visibility.