Brainstorming. Write down all the associations related to your topic.
Competitor analysis: study your competitors’ websites and identify their main keywords.
Keyword research tools:
Interesting fact:
80% of successful seo campaigns rely on a well-written semantic core. This is the basis of your promotion.
Semantic core
Clustering keywords
Clustering is the grouping of keywords by semantic categories. For example, for an online store of sportswear, the italy phone number list following clusters can be distinguished:
Clothing for men (“Men’s sportswear”, “Men’s sneakers”)
Clothing for women (“Women’s sportswear”, “Fitness leggings”)
Clothes for children (“Children’s sportswear”, “Children’s sneakers”)
Helpful tip: use automatic clustering tools like keycollector or just-magic to save time.
Step 4. Assessing popularity and competition
Not all keywords are equally useful
Evaluate the popularity mistakes to avoid during an seo audit of queries (search traffic volume) and the level of competition. It is optimal to choose queries with high traffic volume and low or medium competition.
Example analysis:
If the query “Buy a laptop” has high competition, try “Cheap laptop for school” or “Best laptop for work”.
Semantic core
Common mistakes when creating a semantic core
Using overly broad queries. For example, the query “Clothing” is too broad and the competition for it is very high.
Ignoring low-frequency consumer data queries. Such queries have less competition and high conversion.
Lack of clustering. Without grouping keywords, it is difficult to create a site structure and content plan.
Ignoring changes. The semantic core needs to be updated regularly to keep up with changes in your niche.
Tip: audit your semantic core quarterly
Semantic core
Examples of using the semantic core
Page optimization
Each page of the site should be optimized for a separate cluster of keywords. This allows you to increase relevance and improve positions in search results.