We have a top seller that is generating a significant portion of sales for us every day. With an ROI of more than 300%, in theory I couldn’t complain. As always, you have to look a little further. The key question is this.
What are we looking for on Amazon with our own brand?
The answer is not sales. Let’s see. Yes, but not as a sales manager I worked with years ago used to say. Sales are part of the process but the most important keyword is “brand”. We want to create a brand. Having a brand has several advantages.
You break out of the mexico whatsapp number data vicious circle of comparison with the competition and price becomes more relevant. In fact, you can justify a slightly higher price than the rest because your customers want your product and not someone else’s.
The main problem of our top seller
It has already had sms banks for high customer satisfaction different names. Investor tool was probably the first.
There is a problem with our top seller. I was not aware of it until now. It does not generate recurring sales or cross-selling. It is bread for today but hunger for tomorrow.
I also know the reason. This is not the type of customer that fits our brand. This is the customer who buys the product for third parties. The mother or father, the aunt or uncle, etc.
Your different products
Basically, you can imagine it with an Excel with many columns where the information about the different products appears gambler data with the different fields that each marketplace needs. That way, you just change one site and with a few clicks you have it published on x-marketplaces. That’s the theory, but we’ll know more soon.
This is something we need to resolve somehow. I’m not 100% sure, but I’m already thinking about creating a database. Those contacts could then be used in another way. The answer to the title of the post is therefore this: recurrence is more important than ROI. At least if you want to build a brand.