As we have already mentioned, it is essential that you research your consumers in real time in order to anticipate an increasingly personalized demand. This is the challenge. People demand specific content that is of interest to them, which goes against standardization. The challenge is to develop increasingly personalized and out-of-the-ordinary communication.
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Customer genomics : you need to take action based on your consumers’ DNA, i.e., depending on their main characteristics. Analyze which channels they use, at what times, the level of affinity they have with your brand, know their demographic data, etc.
Virtual reality: it is used to generate experiences and reach your overseas data audience in an unconventional way.
Micromoments: You need to take advantage of your audience’s idle moments or those opportunities when they perform a search related to your brand. The key to achieving this is to improve your SEO positioning so that when people express interest in your products or want to obtain information, you will appear first in the search engines.
QR Codes – You can provide users with downloadable
A files with exclusive information or redirect them via a web link to the site of your choice.
Proximity marketing: having your . A business listed as a point of sale at a hyperlocal level. Why? Well, it is no longer enough to be georeferenced in a city; the ideal is to be referenced in the neighborhood and even in specific streets.
Real-time advertising : take advantage of contingencies, of what happens on a day-to-day basis. Try to usa data stay informed about the latest trends to direct your content and become a benchmark in the sector.
Mobile Social Commerce : If your product’s features allow you to do so, create your Virtual Store, don’t hesitate! Consumers seek convenience and want to buy without leaving their homes. Also, connect your eCommerce with Social . Netw linkedIn for small business orks and Email Marketing . Campaigns to obtain better results.
Viral Marketing : Make your brand go viral on social media using the logic of Content Marketing. You will make people want to share your posts or Email Campaigns with their contacts and you will achieve a great impact. Change the way you advertise, use creativity.