Targeting the youth market as korea whatsapp number data
part of your digital marketing strategy involves more than sprinkling your content with buzz words or partnering with the latest Gen Z influencer.
Effective youth marketing involves strategically analyzing why your brand should reach out to younger generations, and developing tactics to do this effectively.
Each generation is different and has different interests and pain points, so it’s important to understand what makes each one tick from Baby Boomers to Gen Alpha (and the just-born Gen Beta!)
So let’s take a deep-dive into how to position your brand to appeal to younger generations.
Why is marketing to youth important?
The first question you need to ask is: the benefits of using merchant center Are young people my brand’s target demographic? If you’re selling a product or service that’s unlikely to appeal to youth (such as mortgages or vintage cars), then it doesn’t make sense to invest in expensive campaigns that are unlikely to lead to conversions.
Top tip:When developing any digital marketing strategy, it’s essential that you know your audience.
On the other hand, if young people could constitute a segment that you engage with, then targeting this highly influential and future-oriented demographic brings several benefits.
Consider these statistics:
- 91% of Gen Z social media users are on Instagram.
- 86% of Gen Z social media users are on TikTok.
10 key characteristics of youth marketing
Youth marketing aims to egypt data understand the behaviors and attitudes of young people, and then focus on what really matters to them. And this involves trying to understand what it is like to be young today. To do this, you need to analyze their point of view.
So, where to start?
- Recognize the value that young people put on their own personal identity.
- Appreciate that youth culture today is internet culture – each of them informs and influences the other.
- Know that understanding their wider outlooks and their behaviours (online and offline) is key to cultural relevance – and key to marketing to this generation.
This puts you in a position to ‘FEED THE FEED’. If you show up on their social media feeds, you’re one step closer to unlocking business opportunities.