You spend weeks, months, maybe even years building a product that is supposed to have amazing user experiences. It doesn’t matter if it’s an app, a website, a client project or something else. You always take all the time and effort to create something really great.
So why aren’t you thinking about the user experience in the emails you send out about this product? You just stick some content in the email and send. Sure, you may have hired a copywriter to write the perfect content, but content alone doesn’t make for a good user experience.
Facets of user experience
Peter Morville’s famous user experience honeycomb can also be applied to email, just like anything else on the web (although the importance of some facets is shifting). Each of the facets of this honeycomb fit well with the others and all together serve as guides in creating fantastic user experiences.
Every email you send should be beneficial. However, this does not mean that it should only benefit you, the sender. Above all, it should be beneficial for the recipient . If it has no real purpose (besides “Buy it! Buy it!”), you shouldn’t send it.
I understand. Email usability can be tricky
Not every email client implements HTML emails the same way. Some of them make all kinds of trouble. Images may not appear until the recipient asks for it.
Sometimes it can even happen that the email appears as a complete unreadable jumble of characters. It just means that if you want to create usable emails, testing emails, testing across platforms and clients (cross-testing), and testing some more is essential. While you haven’t had any of your images fail to load or any of your layouts be upside down, make sure the user can easily figure out what you want them to do.
Necessary
This facet goes hand in hand with the Beneficial facet. Does the email provide something the recipient needs?
It could be an offer, additional information, or a free product, or anything else you think the recipient would like to receive.
Detectable
“Detectable” in the context of e-mail means iran phone number data something a little different than the word conveys. Think of it as the equivalent of “doesn’t end up in the spam folder”.
There are various tools (such as Mail-Tester , IsNotSpam , and Lyris ContentChecker for Email ) that determine how likely someone’s email is to end up in the spam folder. Take advantage of them.
Accessibility is an often overlooked
Area of email what are the advantages of video marketing? design. However, there are simple things you can do to improve accessibility for a large number of disabled users.
One of them is to create a plain text version of cz lists the email, as this gives the recipient the option to read just the content of the email, without all the design elements, if that’s easier for them.