We have already talked about how difficult it is to promote an event and, at the same time, how many possibilities the web offers for this marketing lever . Today we try to focus on what can be done during the event, to obtain numbers, positive effects and leads. Do you feel the need to study a little about event organization first, to avoid making a bad impression? Here are some reliable online courses and masters on event organization, all with excellent reviews and – what’s more – with prices that anyone can afford! All the courses are online, so you can take them and review them at any time. Become an Event Manager !
Master Event Organization Life
Learning Online Event Management Course Event Planner – Events in a simple and effective way Event Organization – Basic Course MUSTs to activate during an event The event is happening, you’re having fun, there are people (sort of). How can you use the event to get some other results? Mailchimp : provide a tablet to participants (or a touch screen) and prepare a landing page with Mailchimp, for free. Why do it? With what objective? With an appropriate call to action, you can convince some participants to leave their email.
Phone number or the data you prefer: upon subscription
MailUp : the Italian email marketing provider MailUp offers its platform users the Jade app , which allows them to collect contacts directly via tablet. With iraq email list Jade, all data is saved on the tablet and sent to the MailUp account automatically. The application also allows you to create all the forms that the user prefers and connect them to different lists or groups on the MailUp platform. Social QR Code : linking your site in classic QR Codes will bring you a few more visits, but… is it worth it?
Maybe linking Facebook and Twitter is a little more productive
Since you will continue to communicate with new fans who will register thanks, for example, to Picka like and Picka follow . Live Tweeting : define a #hashtag and use it as much as you can. Start conversations with the chosen hashtag, communicate it graphically inside the place hosting the event and show the hashtags on a clearly visible screen through some free services like Visible Tweets . Remember to use the chosen hashtag also on Google Plus and Instagram: for Instagram, there are plenty of sites that tell a keyword through images. Two examples: the already mentioned Momentz.me or Statigr.am (one of the many sites that display Instagram on PC). Photos / Videos : Take lots of photos and/or videos, if you can.
Coupons : distribute them generously
You have to prepare them beforehand of course, but they allow you to reward participants with discounts and various promotions; obtain a return after the event itself; measure the event’s conversions with concrete numbers (in the following months). Don’t be stingy with distribution: reduce your margin with modern customers, who and how does your business attract them? the aim of recovering profits with economies of scale (translated: with an increase in customers!). Important: establish an adequate time validity for the coupon. Gift : as a surprise, you can distribute some gadgets for the participants (or for the first arrivals). This will enhance the pleasantness of the experience for your guests.
Receiving unexpected gifts is always nice
Also watch out for Facebook’s recent launch of “ Venue , ” a platform for commenting online on events that can be viewed remotely via bzb directory streaming or TV. It might remind you of Twitch… 😉 : this B2B event management tool deserves a separate discussion, as it allows for the virtualization of relationships between customers and companies, also allowing for better organization of trade fair meetings, for example. They will become “food” for all your Social Media channels in the days following the event. Attendees will find themselves in the photos (and videos) and will interact on your channels, increasing the viral reach of your brand.