If you’re interested in digital marketing, you’ve probably heard about Growth Hacking. At first glance, it seems complex—both to understand and to apply. But it’s actually much simpler than you might imagine.
Growth Hacking is simply a set of strategies that aim to grow a company . The difference with other methods lies in the implementation.
To use Growth Hacking and drive business growth, you need to think differently; seek creative and functional alternatives, always focusing on the problems to be solved; test formats, and, of course, focus on the outcome—even if it’s not the best. The idea is that you can always learn something.
Now it’s clearer why startups use this concept so much? And although many people believe this method can only be applied to startups, this is nothing more than a myth. Growth Hacking can be incorporated into any business , as long as it’s open to a different way of thinking, creating, monitoring, and implementing.
How Growth Hacking Emerged
It all started in 2010. At that time, Sean Ellis, current CEO of Growth Hackers , became interested in companies that were developing rapidly and decided to analyze that growth. During his analysis, he found commonalities between the companies.
Sean noticed that companies invested in different outreach strategies , very different from traditional marketing strategies. All europe cell phone number list optimizations were data-driven , ensuring assertive decisions. Additionally, the growth-focused teams were made up of employees with diverse profiles —from the most creative to the most analytical.
He applied that knowledge to companies he worked for, such as Dropbox and LogMeIn , and the results couldn’t have been better. By promoting the rapid growth of startups and providing consulting services to help other companies grow, Sean Ellis became the benchmark for growth hacking.
In his words, Growth Hacking “ is experiment-oriented marketing .”
In other words, it’s a different way of thinking, of looking for triggers (hacks) that competitors haven’t yet explored, of thinking about strategies, monitoring them, and learning from experiments—making the company grow faster.
How to implement Growth Hacking in your business
Now that you’re familiar with the term, you know what Growth Hacking is and what it’s used for, it’s time to understand how you can apply it to your business. To do this, you need to follow some basic steps, but first, you need to understand the Growth Hacking funnel.
Yes, Growth Hacking also has a parsing a table from a website in python: a step-by-step guide funnel. It’s not the famous sales funnel like in Inbound Marketing , but the “pirate funnel,” created (and named) by Dave McClure, entrepreneur and angel investor in startups. The name comes from the initials that form the word “AARRR,” a phrase used among pirates. Interesting, right? ☠️
- Acquisition : practices to attract and win over the public.
- Activation : Focus on providing a good first customer experience.
- Retention : When customers are already satisfied and will continue to use your product/service.
- R evenue: The time when customers are using your company’s paid services – other than the trial or free version.
- R eferral: When customers recommend your company to their friends, so that they too become your customers.
It’s worth noting that the “hacker’s funnel” doesn’t have a clear division of stages. Some of these even occur simultaneously. In the case of Growth Hacking, the important thing is to identify which stages of the funnel contain the main problems egypt data and then improve them.
Learn the step-by-step process for implementing the method:
1. Generate ideas
This is a very important stage in Growth Hacking. To get ideas, you and your team can conduct benchmarking research, conduct customer research, look for innovations that national and international companies are implementing, attend conferences, panels, and much more. Books, movies, songs, documentaries, art exhibitions, and anything that can sharpen your mind are welcome .
After seeking inspiration, brainstorm with your team and, preferably, with people from other areas as well. Don’t forget to write down all your ideas. Remember that one idea can complement another or you can use it at another time.
2. Selection of ideas
With the ideas documented, it’s time to select those that can be implemented based on the problems they will solve. Keep your company’s priorities in mind and, if possible, prioritize ideas that are simple to implement and have the greatest potential for profitability.
3. Model the experiments
In this phase, you’ll see how the idea transforms into a hypothesis. You need to think about what you want to solve, which hack you’ll use to solve the problem, how you’ll implement it—what variations of that idea will there be, what you need to modify, and so on.
Will there be different versions for testing? If it’s done this way, will it solve problem X? And if it’s done another way, will it solve problem X and Y? Will it? How will you verify the result? What is the expected percentage? What metrics will you use? Questioning the idea is essential.
If you find the idea too complex to implement, consider breaking it down into smaller experiments. Remember that growth hacking is used to quickly test a hypothesis.