Retargeting
Retargeting is a powerful online marketing tool that helps bring visitors back to your website and convert them into customers. In this article, we will take a detailed look at how retargeting works, its types, benefits, and steps for successful implementation in business processes. Read on to learn how retargeting can improve your business results.
What is retargeting
Retargeting is a marketing strategy based on displaying ads to users who have already interacted with your website or app. For singapore phone number list example, a visitor studied your product but did not make a purchase. With retargeting, you can remind them about the product through advertising on other platforms.
The key goal of retargeting is to return users who have already shown interest in your offer and motivate them to complete the target action: purchase, registration or subscription.
Key statistics
96% of website visitors do not make a purchase on their first visit.
Retargeting increases ctr by 10 times compared to regular banner advertising.
Retargeting
How does retargeting work
The basic principle of what is an information request and how to work with it effectively retargeting is to use user behavior data. Here’s how it works step by step:
Data collection. When visiting a website, a cookie is installed on the user’s device, or a unique identifier is created in the analytics system.
Audience creation. You set up audiences based on the data you’ve collected. For example, you can target users who added a product to their cart but didn’t place an order.
Setting up advertising. Based on the audience, advertisements are created. They will be shown to these users on platforms where retargeting is available (google ads, social networks, third-party sites).
Display ads: users see your ads on other sites, which encourages them to return to your site.
tools
Google ads is a powerful tool for creating
Facebook ads manager crawler data allows you to reach your audience on social networks.
Criteo is a dynamic rplatform.
1. Standard
Shows ads to users who have already visited your site. For example, users see banners with products they have viewed.
Dynamic retargeting
Automatically generates personalized ads based on user actions. where you can show exactly those products that the customer was interested in.
Example:
If a user searched for red sneakers, dynamic will show them exactly that model.
3. Search
Targets users who have searched for specific keywords in search engines. You can attract their attention to your offers even if they have not visited your site yet.