In this article, I would like to describe to you what the important “Introduction”, “Contact” and “About Us” pages should contain. I deliberately chose these three sides.
8 steps you should consider before designing your landing page content
Their concept is in most cases similar. They help your readers know where they are , how to contact you , and who is behind the website . If these pages are easy to find in the structure and your website is interesting to visitors, you can get a lot of interesting customers uk whatsapp number data thanks to them. By the time you finish reading the article, you should know what information is appropriate to include in the sections. I would also like to suggest to you what questions you should answer to your visitors with their content.
The homepage of the website is one of the most important parts of your presentation. In traffic statistics, it often appears as the most visited page of the entire website. From the point of view of keyword analysis, we often target the most demanding, general keywords with it, because it has the greatest potential for ranking high in search engines. Why is that so? Most of the natural links to you te will lead to this page. And backlinks are an important factor that affects search engine rankings. In the same way, the internal linking of the entire website structure is set in such a way that the main page usually scores in search engines.
But is it the same for your visitors? It depends on whether you have designed the content of your landing page well. To make your work easier when thinking about the content of the homepage, I have compiled a list of 8 points that you should not miss:
Create personas. Try to model a few typical, ideal visitors and prepare content in a suitable form for them.
Write quality text. Focus on the unique value of your project and its benefits.
Create a relationship with the visitor. Reach out to him and lead him on.
Use a simple and clear visual style of the page. It should underline your text.
Define your main call to action . The main action to which you lead the visitor should appear from the opening page.
Foster visitor trust. What? Positive, personal and real references from people.
It tests the length of the text and the form of individu how to define a 360º digital marketing strategy al elements with a call to action . If you are focused on increasing the conversion rate and performance of the landing page, you should test the length and form. Shorter content works in some places, longer in others. It depends on the topic and the type of traffic.
Focus on speed. Your goal should be to load the main page as quickly as possible, so don’t forget to test its loading speed with, for example, webpagetest.org .
Once you’ve figured out the conversion elements of your landing page, you’ll be faced with the more usual usability-related rather than SEO- related activities , such as:
Logo design
I recommend the classic location in the upper malaysia data eft corner. An expensive logo does not mean a good logo. The logo should have the function of an easily remembered symbol.
Inventing clear and simple navigation
In the previous article, I dealt with structure and navigation in more detail. Basically, people are used to two types of navigation menus. Horizontal and vertical. Do not try to invent something new in this regard. If you don’t want to confuse your visitors, use one of these menu types.
Show contact in website footer
Visitors expect contact information in the website footer . Make them easy to find. Fill in your footer directly with an e-mail, or at least a link to the contact page. Do not underestimate the preparation and presentation of the contact page and definitely do not forget about it.