However? as advertising has intensified in all media sectors over the years? the consumer has become – consciously or unconsciously – a studied expert in marketing and has learned how to process it. The consumer has come to understand that Where can celebrities will wed themselves to many different brands and can change their loyalties at the drop of a hat.
By the end of the nineties? the use of celebrity marketing had reached its peak and people started to doubt it.
On top of this Where can
The arrival of social networks began to have luxembourg whatsapp number data 5 million an impact on the domain of mass media in terms of how people consume content. With that? a new breed started to establish itself in the minds of consumers: people who were less famous than celebrities but who were seen as more trustworthy. These are? of course? the influencers – many of whom have enjoyed huge success in recent years with some even turning into celebrities in their own right.
Influencer Instagram Profiles
A study by Google showed that influencers? at targeted reach: the power of sponsored links in audience segmentation least on YouTube? are more influential than traditional celebrities. Could this level of influence extend to Instagram?
One of our interviewees spoke to us about this for ao lists brands phenomenon when we asked her if she sees Influencer Marketing as a tool to grow her online presence and image:
“Undoubtedly. Nowadays? famous people have been relegated to a secondary medium: the TV (and its commercials). People spend their days on Instagram? Pinterest? Twitter? jumping from one profile to another and seeing how this girl or that guy represents what I myself have always wanted to be or what I already am … I too have my own influencers who inspire me and who I follow loyally.”