In fact, it appears and interrupts the customer, on television, radio, advertisements in newspapers and magazines, and even in a video you are watching on a streaming platform, for example.
Anyone who thinks that it only exists in the offline world is mistaken. Nowadays, outbound actions also exist in the online world, such as Facebook Ads, Google Ads, YouTube Ads and WhatsApp marketing .
There is a lot of talk about the death of this type of marketing these days, but this is a mistaken view. Despite being more costly and requiring higher investments, outbound marketing is far from being obsolete or inefficient.
If you think so, you better rethink your concepts
Inbound Marketing
In contrast to outbound germany email list marketing, we have inbound marketing, also known as attraction marketing.
In this model, the company does not actively seek out customers, but rather passively, attracting them through its channels with rich and relevant materials that help to resolve their pain points and establish a reputation.
To carry out inbound marketing, it is essential that the company has a website and a blog, as well as profiles on social networks where it makes sense.
No, you don’t have to be present on
All social networks, but rather where your customer is and where it makes sense for you to be present. Worse than not being the original customer service robot is difficult present on social networks is being present and not managing them well.
In addition to afb directory these, there are landing pages, newsletters, white papers, etc. All of these components together help an inbound marketing strategy achieve success.
The objective is to guide the potential customer on their purchasing journey, from the moment of discovery to after-sales, where loyalty occurs.
To do this, you can use content marketing, mobile marketing and other marketing and automation tools in retail .