Level of influence: We can classify stakeholders according to the level of influence they have and to what extent the implementation of the Inbound strategy will affect them: from those with the greatest influence to those with very little (but who must also be taken into account).
Teams: It is very useful to know which teams the stakeholders belong to and whether they are part of the same group. For example: IT team, sales department, board of directors, etc.
Profile
Finally, stakeholders can also be group by profile (technical, marketing, sales, etc.)
First, they have the power to make legal, financial and moral decisions in the company that affect its performance. Second, they can provide us with crucial resources for the success of our project/strategy. They mint database can also be a primary source of key information. Finally, you should not forget that your project may influence the budget and increase your responsibilities.
two colleagues reviewing marketing management framework
What challenges might arise when trying to gain your trust?
Probably the biggest hurdle you’ll have to overcome is the fact that stakeholders don’t always believe that marketing can improve the company’s profitability or growth. But it could be more than that, and that’s updating your .net web application? app_offline.htm might be useful because: your stakeholders are actually human! They might be afraid of stepping out of their comfort zone . They might be reluctant to be ask to do something they’re not comfortable with (especially if inbound is too innovative for them). Finally, they might also have some personal motivations against implementing or supporting your project.
How can I convince stakeholders to support marketing?
There are several practices that will help you turn stakeholders into your allies.
First, use a marketing management framework to help you learn all about your company’s stakeholders. There are many frameworks and tools to analyze and organize into groups. Most of them are bas on a matrix. For example, a stakeholder engagement matrix , you will see that your colleagues have a different way of participating and therefore they should be approach in different ways:
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