Blogging is one of the most popular forms of content marketing, which uses SEO to build online visibility, attract relevant traffic, engage audiences, and lead them to download relevant content in your funnel. Blogs are useful throughout the funnel, from informational posts (like how to do something) to transactional posts (like product rankings or how to choose the best X).
ABM – account-based marketing
Account-based marketing (ABM) campaigns focus on a narrowly defined audience segment and optimize cross-channel marketing efforts for a single target. An ABM campaign can include outbound marketing, email, LinkedIn/SM ads, InMail, and direct mail. You can also direct audiences to personalized landing pages with tailored content or case studies.
Here are some of the
ABM demand generation best practices to follow when using this strategy:
Use your content (and other demand generation strategies) to build an email list.
Divide your list into groups.
Then, use email automation software to initiate email sequences that keep prospects engaged with you over and over again.
If you operate in SaaS and have a database divided into specific trial versions of products, it’s even better.
Movies
Video is a fun way to connect with your audience. It’s a great branding tool that works great for demand generation. Videos are effective at getting uk email list your audience to remember your brand because visual content is recalled much faster than text content.
Podcasts
Podcasts are another effective way to grab the attention of your audience. In many industries today, they are a relatively uncompetitive way to when you feel tired or in doubt, build authority and build relationships with your audience.
Direct mail
Direct mail remains a simple demand-generation tactic because it’s an easy way to get in front of the right people—especially for B2B companies. While it afb directory can be hard to get the email address of a decision maker and be lucky enough to have them open your email, if you send a well-addressed envelope, there’s a good chance it’ll land on their desk where you want it to.